our history

Juliana, a thread of love that began
in 1970.

We were born between threads... and hearts

At Juliana, we knit from the soul. Our first ball of dreams was unwound in 1970, in the heart of Ayora (Valencia), in the basement of a family home where the needles were almost an extension of our hands. There, Juliana and Vicente—our founders and pillars—felt there was an urgent need to nurture childhood with tenderness.

The first garment we knitted was a first-wear outfit. Tiny, soft, and full of purpose. It was designed for the first days of life… and also for the memories that remain. Since then, we've continued to design with our hearts set on the little ones.


Knitting: our roots, our language

Our language is the point. That's how we began, and that's how we continue. Each collection is born from our own hands, in workshops where time passes slowly and expertise is passed down like a family legacy.

We don't need labels to know that something is Juliana. It's recognized by a delicate finish, by the softness of the color, by a silhouette that embraces. And as a signature of all that care, each garment bears our badge: that little treasure that says "this is made with soul."

We grew up, but without ceasing to be who we are

We started by working with a few wholesalers. Today, our clothes travel the world, dressing babies in different languages, but we remain at home, surrounded by the same love. We remain a family business, and that shows in every stitch, every package, and every decision we make.

made in spain

From the first sketch to the last stitch, everything is born here, in Spain.

with hands and heart

Each garment is made with dedication and care in every detail.

local and sustainable

We are committed to local workshops and environmentally responsible processes.

human commitment

At Juliana, we care for babies as much as the hands that hold them.

We dress memories

For us, childhood isn't just a stage. It's a warm place, full of firsts. The smell of cologne on a knitted blanket. The excitement of a mother excitedly preparing her first outfit. The gesture of a grandmother who keeps a baby Jesus Christ "just in case one day..."

That's what we create: moments that are not forgotten, that are inherited, that return like a whisper in time.

If Juliana were...

…a smell, it would be that of grandma's closet.

…a sound, that of a lullaby sung at dusk.

…an image of a mother wrapping her baby in the first outfit she chose with such excitement. And you, what story do you want to embroider on her clothes?

At Juliana we don't make clothes, we create promises.

Promises of sweetness, of quality, of elegance that never goes away.

Because there are clothes that are kept.

And there are memories that always come back… wrapped in knitwear.

What our customers say