OUR VALUES



1. Tradition with a knitted soul

Juliana is born from yarn and knitting. From workshops where knitting isn't just a technique, it's a language, it's a heritage. Each garment speaks to our roots and a know-how cultivated over more than four decades.

"Made in Spain" isn't a seal. It's a promise: quality, care, attention to detail, and continuity.

We design with an eye toward what lasts: garments designed to accompany childhood… and be inherited.

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2. Care and sweetness in every fiber

We choose materials that respect the baby's skin as if it were our own.

Each design is born from a deep respect for the sensitivity of the little ones and for the unique moment of dressing the first stage of life.

raw

darling

water green

powder pink

make-up

Colors as soft as the first breath: makeup, ecru, sky, aqua green, powder pink… tones that envelop without invading, that caress effortlessly.

3. Love for childhood

We design with their first steps, their storytelling afternoons, and their spring naps in mind.

Each collection speaks a warm and nostalgic language, full of details that evoke everyday tenderness: mom's arms, a knitted blanket, a walk in the gentle sun.

For Juliana, childhood isn't just a stage: it's a place we always want to return to.


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4. Elegance that never expires

We don't follow trends, we cultivate style. Our elegance is timeless, like clothes kept in a box with an embroidered name or passed down from sister to sister.

At Juliana, beauty has no expiration date. It has a memory.

5. Local and human commitment

We design and manufacture in Spain, focusing on local talent and crafts. Our network of workshops, families, and artisans are at the heart of Juliana.

Dressing with us also means caring for those who make every stitch possible. Choosing Juliana means choosing what's responsible, what's close, and what's made with intention.

Juliana cannot explain herself with data.

It feels

It is recognized

It is remembered